Lena Shakurova

Founder @ ParsLabs. Trusted AI Advisor. Helped 100+ leaders adopt AI automation Lena Shakurova is the founder and CEO of ParsLabs, an AI consultancy that helps organizations design, evaluate, and deploy trustworthy AI automations. Since 2018, she has worked with more than 110 global organizations designing and building production-ready AI automations. She holds an MSc in Artificial Intelligence with a background in computational linguistics, combining technical expertise with conversation design and user research to create AI systems that are both effective and responsible. Lena is a recognized advocate for responsible AI, leading the Responsible AI Collective and advising teams on ethical AI design, user experience, and system design. Through consulting, training, and public speaking, she helps organizations build AI that users can trust while navigating the rapidly evolving future of human-AI interaction.