Irina Shurmina

Irina conducts practical workshops and consulting sessions on strategic networking, public speaking, and executive visibility for business owners and corporate leaders. Drawing on extensive experience in conference moderating and corporate advocacy, she coaches professionals on positioning, room presence, and authentic relationship building. Result: Equipped executives to command industry stages, articulate their value proposition clearly, and convert visibility into business opportunities.

Irina designed, organised, and moderated high-trust business development events for international law firms, including executive business breakfasts, expert webinars, and interactive workshops. Result: Turned passive event guests into high-value retained corporate clients by replacing standard sales pitches with structured peer-to-peer discussions and actionable insights.

Drawing on 14+ years as Counsel and Head of Practice at international law firms (CMS, BCLP), Irina delivered high-stakes corporate training programs for multinational corporations, including Nike, Johnson & Johnson, Unilever, Mars, Nestlé, Cisco, Clarins, and TEVA. Result: Trained over 3000 corporate professionals across legal, marketing, and commercial teams, successfully de-risking complex operations while maintaining audience engagement.

Irina built and scaled thriving professional communities from scratch, including co-founding Advertising Law (5,000+ members) and founding Ladies Who Talk, an international women’s community. She designed sustainable subscription-based membership models, offline formats, and digital engagement infrastructure. Result: Built highly engaged, self-sustaining ecosystems with strong member retention and organic referral loops.

As an official Lovable Ambassador and Lisbon City Lead, Irina enables non-technical professionals, consultants, and founders to turn ideas into functional web apps, platforms, and digital tools using AI. She designs and facilitates hands-on AI co-working sessions and interactive prototyping workshops. Result: Participants with zero engineering background successfully build and deploy live digital products and internal tools in hours.

Irina has hosted 300+ events bringing together over 3,000 participants, including major industry forums like the Advertising Law Conference (150 in-person and 200 online attendees) and the Ladies Who Talk evening conference series. She replaces awkward social mixers with structured, facilitated networking mechanics integrated into the schedule. Result: Achieved 90%+ audience retention across full-day formats and facilitated hundreds of lasting commercial connections.