Ekaterina Kirichenko

After 20 years in global corporate business, working across business development, strategy and transformation in 10 international markets, Ekaterina now works with founders and growing businesses as a strategic advisor and mentor. Ekaterina helps businesses unlock their next stage of growth through three areas: 1. Strategy, Leadership & Team Performance Helping founders turn growth ambitions into clear strategic priorities - and build the leadership, team structures and accountability needed to execute them. This includes strategic sessions, team effectiveness and supporting founders and managers as they move from hands-on operations to leadership. 2. Founder Partnership & Governance Helping business partners align on the things that are often left unspoken: roles, responsibilities, decision-making, contributions, expectations, conflict and exit scenarios. The goal is to build strong founder agreements before misalignment starts limiting the business. 3. Business Development & Investment Readiness Helping founders sharpen their strategy, product-market fit and commercial focus, identify growth opportunities and build stronger relationships with potential investors, corporate partners and buyers. The goal is not just to grow the business, but to make it more scalable, investable and potentially acquirable. Earlier in her career, Ekaterina held senior leadership roles at global corporations including IKEA, Bacardi and Lamoda.